Upgroup is a company that for over 50 years has been producing manufactures, marble accessories of the highest design and some works of art permanently exhibited in museums such as the MOMA. The company has collaborated with all the major Italian architects and designers such as Sottsass, Mendini, Castiglioni etc ..
The goal was to reposition the company on the market, strengthening its identity, reviewing its online presence and defining it more efficiently in the reference markets.
We have created a multi-channel strategy based on the improvement and sharing of their historical archive. We have developed the new strategy focusing on the faces and hands of those who work marble every day unlike the previous product-based strategy.
Social media strategy
Site specific events