In a design ecosystem increasingly polarized between extremes, LOOPO is the sweet anomaly. It is that name to remember when you are looking for an inclusive, accessible, intimate environment in your home, made in Italy by fellow craftsmans.
In a moment like this of immobility, SAFARI campaign is first of all a curious and ironic approach that leads to discovering new worlds. It's the key that allows you to reinterpret everyday life without taking yourself too seriously. Like exotic animals in the dunes, the pieces of LOOPO's collection are told with the aim of welcoming the traveler into a new concept.
We shoot LOOPO's pieces in a black ebony quarry, which in addition to being a magical and particular spot, was a perfect place to tell and to shoot a new story.