Upgroup | Studio Moby Upgroup | Studio Moby
Upgroup | Studio Moby Upgroup | Studio Moby Upgroup | Studio Moby Upgroup | Studio Moby
Upgroup | Studio Moby

CLIENT

Upgroup is a company that for over 50 years has been producing manufactures, marble accessories of the highest design and some works of art permanently exhibited in museums such as the MOMA. The company has collaborated with all the major Italian architects and designers such as Sottsass, Mendini, Castiglioni etc ..

REBRANDING

The goal was to reposition the company on the market, strengthening its identity, reviewing its online presence and defining it more efficiently in the reference markets.

INTEGRATED STRATEGY

We have created a multi-channel strategy based on the improvement and sharing of their historical archive. We have developed the new strategy focusing on the faces and hands of those who work marble every day unlike the previous product-based strategy.

OUR IMPACT

Rebranding

Brand Identity

Shooting

Video

Social media strategy

Site specific events

Creativity, design and strategy make every project unique, tailoring it to efficiently fit the market it targets.

Contact Us.